May 23rd, 2009

On a recent trip to the Christian Book store for my book fix I spent some time cruising through the aisles looking at the latest and greatest products. I will be honest, I about lost my cookies. I like my cookies.
I have been learning to more and more allow my contemplative side take over when thinking through things. I am learning to trust my intuition and not be afraid of thinking through an issue or idea. Our culture does not value spiritual deep thinking and it has taken my 32 trips around the sun to start feeling comfortable when the questions start to come and my contrarian nature starts to act up. I am seeing it more as a gift from God then something to be loathed.
As I cruised through the products available, the 36 different Bibles, all with cool colors and titles specific to your need and desire and other such things I just could not and should not be without, I realized that we have turned Jesus into a consumer product. I guess this is nothing new, but we have co-opted the worldly way of doing things to the point that walking through a Christian book store is now something I am beginning to despise. Sure there are things that are good. I get my pastoral supplies, some of my books and other things that I can not get elsewhere there. But, overall it is now a Christian Wal-Mart.
In the business world in order to be profitable you find something there is a deep demand for, or, you go out and create a demand for your product. This becomes problematic when you are talking about the gospel. There is a deep demand for the gospel in the heart of man, but culture as a whole has been stuffing it full of idols and things that just do not make sense. Demographically speaking this means that there is a world of consumers out there, but they do not want the Christian goods..i.e. the message that Jesus saves. What is a Christian retailer to do then? Take one out of the playbook of his secular neighbor and start hawking all kinds of things that make us feel good for the moment, but in the long run interfere with our relationship with God and end up putting us in idolatry.
In Judges Chapters 6 to 8 we see the extraordinary life of a very ordinary citizen Gideon. God called him from the smallest tribe, the youngest in his family, to kick some serious butt. Gideon is credited not only with military victory, he created a cultural revolution. He paved the way for Israel to repent and return to it’s culture and it’s heritage. But it did not last long. “Gideon made a sacred ephod from the gold and put it in Ophrah, his hometown. But soon all the Israelites prostituted themselves by worshiping it, and it became a trap for Gideon and his family.” (Judges 8:27) (1) The best intended item, a sacred ephod, was quickly contravened by the enemy and Israel was soon in the idolatry that God hates so much. I am afraid that is what we are doing as Christians today, and we need to stop commodifying the gospel. I must stop commodifying the gospel. I am trying to start asking a few basic questions before I purchase an item.
1) What is the purpose of this item?
Despite the rave reviews, the words of so many Christians, the overwhelming support of 9 out of every 10 pastors, does this glorify man…or does it Glorify God? The very first question of the Westminster Catechism is “what is the chief and highest end of man?” And the fitting answer is to “Glorify God and enjoy him forever”. Will that little piece of jewelry, that must have Jesus bobble head really bring glory to God forever? No, it will be broken in months.
2) Who Designed this item? Why?
Most items you can guarantee were developed by nameless and faceless Chinese corporation in order to make prophet. But the interesting question to ask of anything is why?
Do you remember the WWJD Bracelets that were so immensely popular for so long? They were created by a youth group to wear to remind themselves What Would Jesus Do? To answer the why is to give you the answer. This product was intended to glorify God. It is a little different then nameless faceless. It turned into another fad, but it was well intended.
3) At What Cost?
This is the big one for me. Not the purely monetary cost, but overall cost. What will it cost me to put this bobble head on my dashboard? Who will it glorify? What will it cost me in the end? Will it bring someone closer to Jesus, or will it draw them away when they see me smoking and swearing in my car as I pass them speeding on to my next appointment? These are the “soft costs” to use a marketing statement, but in the life of a believer they are the “hard costs”
I will continue to expound on this more in later posts. I want to just begin to tickle your thinking with it though. We will explore this a little more through the excellent book Culture Making by Andy Crouch and take some of his ideas, as well as a few of my own, and start to work towards a Theology of stuff. How can we take what we own, what we use, what we consume, captive to the cause of Christ and seeing Him glorified?
(1)Tyndale House Publishers: Holy Bible : New Living Translation. 2nd ed. Wheaton, Ill. : Tyndale House Publishers, 2004, S. Jdg 8:27